Not only do the LIMA Awards showcase the best of licensing every year, they also serve as a historical record, offering a brief glimpse of the brands and innovations that have shaped the industry over the last three decades.

With hundreds of entries every year, the competition to make it on the ballot, much less win, is fierce. Those who do win can savor the knowledge that not only will they be celebrated by their peers in the present, their work will also live on in this annal of licensing innovation and achievement.

2012 AWARDS WINNERS & PHOTO GALLERY

Best Retailer of Preschool Licensed Products

Sainsbury’s (includes TU Clothing)

Best Retailer of Kids’ Licensed Products

The Entertainer

Best Brands Retailer of Licensed Products

John Lewis

Best Direct Selling Retailer of Licensed Products

Moonpig.com

Best Overall Retailer of Licensed Products

The Entertainer

Best Licensed Toys or Games Range

Moshi Monsters Toy Range from Vivid Toy Group

Best Licensed Food or Drink Range

Levi Roots Food Range from Kimm & Miller (UK)

Best Licensed Dress-Up or Party Range

Rainbow Adult Dress-Up from Smiffy’s

Best Licensed Preschool Apparel Range

The Gruffalo Collection for TU Sainsbury’s with Brecrest Babywear

Best Licensed Children Apparel Range

Angry Birds T Shirt Range for Next from Fashion UK

Best Licensed Adult Apparel Range

Star Wars T Shirt for Tesco from Brand Alliance

Best Licensed Written, Listening or Learning Range

Moshi Monsters Range from Penguin UK

Best Licensed Giftware Range

Orla Kiely Garden Range from Wild & Wolf

Best Licensed Home Décor, Tableware or Housewares Range

Hello Kitty Art Fabrics Bedding from Ashley Wilde

Best Licensed Paper Products or Stationery Range

Hello Kitty Art Fabrics Bedding from Ashley Wilde

Best Licensed Brand Range-Soft and Hard Goods

Monopoly Collection from Gift Republic

The Innovation Award

The Muppets Augmented Reality T-Shirt Range from George@Asda

Best Preschool Licensed Property

Peppa Pig

Best Schoolers/Tween or Teen Licensed Property

Moshi Monsters

Best Celebrity Licensed Property

One Direction

Best Sports Licensed Property Property

London 2012 Olympic Games and Paralympic Games

Best Licensed Brands Property

Orla Kiely

Best Classic Licensed Property

Mickey Mouse

Honorary Achievement Award

David Ackroyd and Pauline Lonsdale

Best Licensing Marketing Communication Campaign

Gnashional Trust for The National Trust from DC Thomson

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