Not only do the LIMA Awards showcase the best of licensing every year, they also serve as a historical record, offering a brief glimpse of the brands and innovations that have shaped the industry over the last three decades.

With hundreds of entries every year, the competition to make it on the ballot, much less win, is fierce. Those who do win can savor the knowledge that not only will they be celebrated by their peers in the present, their work will also live on in this annal of licensing innovation and achievement.

2006 AWARDS WINNERS & PHOTO GALLERY

Best Retailer of Baby Licensed Products

Mothercare

Best Retailer of Preschool Licensed Products

Early Learning Centre

Best Retailer of Kids’ Licensed Products

Woolworths

Best Tweens/Teens Retailer of Licensed Products

New Look

Best Adult Retailer of Licensed Products

Clinton Cards

Best Direct Selling Retailer of Licensed Products

Amazon

Best Overall Retailer of Licensed Products

Marks and Spencer

Best Licensed Toys or Games Range

Doctor Who Radio Control Range from Character Options

Best Licensed Food or Drink Range

Wallace and Gromit Cheese Range

Best Licensed Children’s Apparel Range

Humphrey’s Corner Range (for Mothercare) from A&J Carter

Best Licensed Adult Apparel Range

Kelly Brook Swimwear Range (for New Look) from JOI

Best Licensed Written, Listening or Learning Range

Barbie Laptops Range from Oregon Scientific UK

Best Licensed Giftware Range

Wallace and Gromit Range from Wesco

Best Licensed Home Décor or Bedding Range

Barbie Fairytopia Bedroom Accessories from World’s Apart

Best Licensed Paper Products or Stationery Range

Little Britain Greeting Card and Calendar Range from Danilo

Best Licensed Housewares or Tableware Range

Jamie Oliver Cheeky Mugs from Royal Worcester

Best Licensed Interactive Range

Dora The Explorer Laptop from V Tech

The Innovation Award

Doctor Who Radio Controlled Dalek from Character Options

Best Icon Special Award

Winnie the Pooh

The Honorary Achievement Award

Richard Culley

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