Not only do the LIMA Awards showcase the best of licensing every year, they also serve as a historical record, offering a brief glimpse of the brands and innovations that have shaped the industry over the last three decades.

With hundreds of entries every year, the competition to make it on the ballot, much less win, is fierce. Those who do win can savor the knowledge that not only will they be celebrated by their peers in the present, their work will also live on in this annal of licensing innovation and achievement.

2008 AWARDS WINNERS & PHOTO GALLERY

Best Retailer of Preschool Licensed Products

Marks and Spencer

Best Retailer of Kids’ Licensed Products

Woolworths

Best Tweens/Teens Retailer of Licensed Products

New Look

Best Brands Retailer of Licensed Products

Debenhams

Best Direct Selling Retailer of Licensed Products

Play.com

Best Overall Retailer of Licensed Products

Play.com

Best Licensed Toys or Games Range

In The Night Garden Toy Range from Hasbro

Best Licensed Food or Drink Range

In The Night Garden Confectionery Range from Bon Bon Buddies

Best Licensed Dress-Up and/or Party Range

Dr Who Dress-Up from The Christy Group

Best Licensed Children’s Apparel or Accessories Range

High School Musical, Woolworths Exclusive Range from Blues Clothing

Best Licensed Adult Apparel or Accessories Range

Sesame Street T-Shirts from Famous Forever

Best Licensed Written, Listening or Learning Range

Dora the Explorer, Reader’s Digest Range from Simon & Schuster

Best Licensed Giftware Range

The Very Hungry Caterpillar Giftware from Portmeirion

Best Licensed Home Décor, Housewares or Bedding Range

Humphrey’s Corner Bedroom Range from Mothercare

Best Licensed Paper Products or Stationery Range

High School Musical 2 Greeting Cards and Calendars from Danilo

Best Licensed Brand Range-Soft Goods

Jelly Belly Cosmetics from Baylis and Harding

Best Licensed Range-Hard Goods

Jack Daniel’s Barbecue Sauces from Baxters Food Group

Best Licensed Interactive Range

Planet Earth DVD Game from Imagination Games

The Innovation Award

Queen Tooth Tunes from Grosvenor

Best Preschool Licensed Property

In The Night Garden

Best Schoolers/Tween or Teen Licensed Property

High School Musical

Best Brand Licensed Property

Haynes

Best Celebrity Licensed Property

Marco Pierre White

Best Sports Licensed Property

Liverpool Football Club

Honorary Achievement Award

Mike Redfern

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