The Licensing Awards have truly become accolades to strive for; their integrity is unquestioned and unparalleled as an endorsement of excellence.

The awards event itself in The Great Room at The Grosvenor House Hotel in London, really is an extravaganza that befits the dynamism of this unique industry. Typically each year sees the event attended by over 1300 licensors, licensees and retailers who enjoy an exciting awards evening that is enjoyed by all, unifying many key licensing industry executives in a wonderfully celebratory atmosphere.

The UK licensing industry is dynamic, innovative, consumer-reflective and fun. The Licensing Awards reflect all of this and much more. Be a part of it!


The awards categories cover all aspects of the UK licensing industry. Retailer Awards – for retailers of licensed merchandise, Product Awards – for ranges of licensed products, Property Awards – for specific licensed properties including the Best Licensed Retail Marketing Initiative, the Best Licensed Promotions Campaign Award – for a specific licensed promotion, and a special award for Honorary Achievement.

For sponsorship, entry queries or general enquiries regarding The Licensing awards, please contact Ian Hyder, Jakki Brown or Rob Willis at Max Publishing (owners of The Licensing Awards):

– Or call the London HQ using +44 (0)207 700 6740.

Please note that The Licensing Awards is a totally free to enter event. Entry for 2022 will be announced in Spring 2022.

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