The Licensing Awards 2025 Finalists

PRODUCT CATEGORIES

Best Licensed Health and Beauty Range

Deadpool and Wolverine Protein Pre-Workout Range from Myprotein

Friends 30th Anniversary Collection from Mad Beauty

The Gruffalo and Friends Handwash Range from Carex

Hot Wheels Bath Time Collection from Kokomo

Minecraft Bath & Body Collection from LUSH

The Nightmare Before Christmas Beauty Range from Vanilla Underground

Paddington Orange Marmalade Cologne from Jo Malone London

Stitch Gifting Range for Boots from H&A

Strawberry Shortcake Cosmetics Collection from Glamlite

Wicked Bath & Body Collection from LUSH

Wicked Collection from Primark

Wicked Lip Balm Collection from Dr.PAWPAW

The World of Peter Rabbit Collection from Toasted Crumpet

 

Best Licensed Preschool Apparel or Accessories Range (0-5)

Disney HOME x Sanderson from H&M Home

Flower Fairies Collection from My 1st Years

The Gruffalo and Friends Collection from Roy’s Boys

The Gruffalo Girls Footwear & Accessories Range for George from Brand International Group

Guess How Much I Love You Collection for Tu from Blues Group

Hello Kitty and Friends Collection from H&M

Julia Donaldson Wear Your Favourite Story T-shirt Collection from Vanilla Underground

The Lion King Newborn Collection for M&S from Blues Group

Miffy Collection from Blade & Rose

Paddington Collection from H&M

PAW Patrol x Dogs Trust Collection for Character.com from Fashion UK

Peppa Pig Footwear & Accessories Collection from Grass & Air

Peter Rabbit Nursery Collection from Childrensalon

 

Best Licensed Children’s Apparel or Accessories Range

Disney Pixar Toy Story Collection from adidas Originals

Disney Children’s Varsity Jacket Collection for Next from Brands In

Hot Wheels Collection from PUMA

How to Train Your Dragon Range for Character.com from TDP Textiles

Minecraft Collection from adidas

Pusheen Girls Apparel & Accessories Collection from Reserved

Sonic the Hedgehog Collection for Primark from Bioworld International

SpongeBob SquarePants Collection from Stella McCartney

Squishmallows Collection for M&S from Aykroyds

Stitch – Chaos Has Landed Kidswear Range from George at Asda

Stranger Things Collection from Clarks

Stumble Guys Collection from Zara

Wicked Collection from M&S

 

Best Licensed Adult Apparel or Accessories Range

Beetlejuice Fashion Collection from Primark

Cinderella 75th Anniversary Collection from Loungefly

General Motors Collection for H&M from Poetic Brands

The Grinch Christmas Range for Primark from Brand Alliance

Miffy Collection from Cambridge Satchel

Monopoly Footwear and Accessories Range from Design Asylum

Mr Men Little Miss Collection from Chinti & Parker

Paddington Collection from Cath Kidston

Peanuts 75th Anniversary Collection from Kith

Pokémon Eevee Evolution Range for ASOS from Difuzed

Pokémon Collection from Skinnydip

Squid Game Collection from PUMA

The World of Peter Rabbit Jewellery Collection from Fable England

 

Best Licensed Dress-Up or Partyware Range

Angry Birds Costumes from Fun.com

Bluey Preschool Range from Rubies Masquerade

Captain America: Brave New World Range from Rubies Masquerade

Cinderella 2-in-1 Reversible Rags to Riches Costume for Tu at Sainsburys by Smiffys

Deadpool & Wolverine Range from Rubies Masquerade

The Gremlins Collection from Smiffys

House of The Dragon Range from Rubies Masquerade

Kellogg’s Costume Collection from Smiffys

Peperami Animal Break Out Costume from Smiffys

Pokémon Dress-Up Collection from Disguise

Skibidi Toilet Costume Collection from Rubies Masquerade

Wicked Dress-up Collection from Disguise

 

Best Licensed Written, Listening or Learning Range

The Adventures of Paddington Publishing Range from HarperCollins

Bluey Ladybird Publishing Range from Penguin Random House

Harry Potter: Wizards of Baking from Insight Editions

Hot Wheels Trading Card Collection from Panini

Minecraft Publishing Range from Farshore, HarperCollins Publishers UK

Ms Rachel Publishing Range from Penguin Random House

Numberblocks & Alphablocks Clever Tonie Sets from tonies

PAW Patrol Ready For Writing from Love Writing Co

Peanuts Educational Books from Little Brother Books

Peppa Pig Publishing Programme from Penguin Random House

Pokémon Publishing Range from Farshore, HarperCollins Publishers UK

Warhammer 40,000 Combat Patrol Magazine Series from Hachette Partworks

The White Lotus Official Cocktail Collection: Sunset in Paradise from Insight Editions

Best Licensed Paper Products or Stationery Range

Bluey 2025 Calendar, Card and Gift Wrap Range from Danilo Promotions

Care Bears Stationery & Accessories range for Claire’s from Blueprint Collections

Classic Winnie the Pooh Greeting Cards Collection from Moonpig

Harry Potter Trunk Box Advent Calendar from The Carat Shop

L.O.L Surprise! Loves Crayola Stationery Collection from Hunter Price International

Minecraft Inkredible Erasable Pens with Silicone Toppers from Puckator

Mr. Men Creator Cards from Thortful

Peanuts Stationery Collection from Anya Hindmarch

Smileyworld Tween and Teen Collection from UK Greetings

Star Wars Humour Greeting Cards Collection from Hallmark

Squishmallows Arts & Crafts Collection from Curious Universe

Squishmallows Sticker Collection from Panini

Wednesday Stationery Range from Blue Skye Studios

 

Best Licensed Giftware, Home Décor, Tableware or Housewares Range

Barbie Collection from Stanley

Disney Home and Sanderson Collection from H&M Home

Harry Potter Colourful Crests Giftsets from Pyramid International

Harry Potter Wizarding World Collection from Rainbow Designs

Hasbro Gaming Vintage Bookshelf Edition Board Games from WS Game Company

Hello Kitty and Friends Collectable Mini Lamps Lighting Range from Blue Skye Studios

Minecraft Holdems Mini Phone Stand & Device Holders from EXG Pro

Minecraft Homeware Range from MINISO

NBA bedding for Next from Character World Brands

Peanuts Gifting Range from House of Disaster

Peanuts Home Range from Zara

The Wallace & Gromit Collection from DCUK

Wicked Homeware and Gift Range from Primark

 

Best Licensed Food or Drink Range

Atari Sauce Collection from Sauce Shed

Avengers Inspired Potions from The Potions Cauldron

Barbie Doughnut Collection from Krispy Kreme

CoComelon Snacking Range from Piccolo

Emily in Paris Collection from Lidl

Harry Potter Birthday Cakes and Cupcakes from Lola’s Cupcakes

Minecraft Collection from PEZ

Minions Delicious Crunchy Corn Snacks from Love Corn

Netflix Popcorn Collection from Proper Snacks

Newcastle United Official Carabao Cup Winners 24/25 Champagne from Bohemian Brands

Squid Game Honeycomb Crisp Cereal from Best Breakfasts

Wallace & Gromit Tyrrells Wensleydale and Cranberry Crisps from KP Snacks

The World of Peter Rabbit Chocolate Gifts from Charbonnel & Walker

 

The Innovation Award

Furby Footwear from KOI

Harry Potter Crystal Art Sticker Album Starter Pack from Craft Buddy

Hello Kitty Fuzzy Mugs Range from Pyramid International

Pac-Man Plug + Play from Fizz Creations

PAW Patrol Collection for Calm from Hunter Price International

PlayStation 30th Anniversary Collection for Zara from Fashion UK

RealFX How To Train Your Dragon Toothless Puppetronic from WOW! Stuff

The Rolling Stones x Aston Martin Aramco F1 Team Collection from Bravado

SpongeBob SquarePants Adaptive Clothing Range for Character.com from Fashion UK

Teenage Mutant Ninja Turtles Peace, Love and Pizza Bath Bomb from LUSH

The Nightmare Before Christmas Spinning Mayor Crossbody Bag from Loungefly

Victoria Jenkins Adaptive Fashion Apparel from Primark

Wallace & Gromit Weather Art Clock from Bramwell Brown Art Clocks

 

Best Sustainable Licensed Product

Beatrix Potter Collection from Pure Lakes Skincare

Disney Doodles: Colourmania Eco Easel from Bonnier Books

Eden Project PurerHome Tableware Collection from Pure Table Top

House of Marley Roots Solar Bluetooth Speaker from House of Marley

Peanuts Ladieswear Collection from Chinti & Parker

Peppa Pig Personalised Gifts from Made Happy Gifts

RHS Plantable Calendar Range from Willsow

RSPB Jigsaw Puzzle Range from Gibson Games

SmartWrap Licensed Gift Wrap from Design Group UK

Stones Re:Imagined Upcycled Capsule Collection from Bravado

Wallace & Gromit Vengeance Most Fowl Store from Teemill

The World of Peter Rabbit Mini Cross Stitch Kits from Crafty Kit Co

Zog Pop-Out Play-set from PlayPress Toys

RETAIL CATEGORIES

Best Retailer of Preschool Licensed Products (age group 0-5)

Argos Sainsbury’s

Asda

Character.com

The Entertainer

JoJo Maman Bébé

Next

Primark

Smyths

Tesco

 

Best Retailer of Kids’ Licensed Products (age group 5-16)

Argos Sainsbury’s

Asda

Character.com

The Entertainer

Marks & Spencer

Next

Primark

Smyths

Tesco

 

Best Retailer of Adult Licensed Products

Amazon

Asda

Forbidden Planet

HMV

LUSH

Marks & Spencer

Primark

Tesco

TruffleShuffle

Vanilla Underground

 

The Radar Award 
(For retailers which have come on the radar on the licensing front as they have considerably upped their licensing activities in the last year (between 1 June 2024 and 31 May 2025).

BargainMax

Calendar Club

Characterville

Dunelm

MINISO

Pop Mart

Waterstones

The Works

 

Best Overseas Retailer 
(For retailers of any discipline selling licensed products whose main retailing activity is overseas (ie not in the UK), but which also has a physical or online presence in the UK. The award is for the retailer’s activity on the licensing front over the last year (between 1 June 2024 and 31 May 2025).

Aldi

H&M

Lidl

Pull & Bear

TJX Europe

Reserved

Uniqlo

Zara

 

Best Licensed Retail Marketing Initiative

Deadpool & Wolverine Campaign with HMV

How The Grinch Stole Christmas Campaign with Primark

Moomin Boba House Initiative with CUPP

Mr. Men Little Miss Crisis Campaign with Uniqlo

Mummy Pig Gender Reveal Campaign with Peppa Pig Battersea Store

Peanuts Stationery Pop-Up Shop with Anya Hindmarch

SpongeBob SquarePants Adaptive Wear Range Campaign with Character.com

Stitch Chaos Has Landed Campaign with Asda

Wicked and The King’s Trust for International Women’s Day with George at Asda

 

Best Licensed Promotions Campaign

BFG BIG Christmas Campaign for Sainsbury’s from Born Licensing

Cluedo Happy Holiday Whodunnit Campaign with Bill’s Restaurants

Crayola’s Purple Crayon Hunt from Goliath Games

Moomin 80 at South Bank with Woodland Tribe and Refugee Week

Peanuts Promotion with Starbucks

Pokémon Immune Support For Any Adventure Promotion with Actimel Kids

The Elf on the Shelf Business Investment Company Festive Campaign with Liverpool Business Improvement District

Wallace & Gromit: Find Feathers McGraw & Win a Blue Diamond Promotion with Bisto

 

Best Licensed Live Event

Avatar: The Last Airbender In Concert from GEA Live

Barbie: The Exhibition from Design Museum London

Brainiac Live Presents! at Marylebone Theatre from Dan Coleman Creative

F1 Exhibition in London from Round Room Live

Friends Experience at ExCeL London from OGX Productions & Luna Entertainment Group

Horrible Science Interactive Trail with Kew Gardens

Neverland in the Palace with Blenheim Palace

The Paddington Bear Experience at South Bank, London from The Path Entertainment Group

Peppa’s Dance Party with Butlin’s Resorts

Race Across the World: The Experience from City Days

The Cube Live in Canary Wharf, London from Urban Playground

Wallace & Gromit: A Cracking Christmas Experience at Cabot Circus, Bristol from Hammerson Operations

 
The UK Rising Star Award

The UK Rising Star is a Licensing International UK award designed to recognise excellence among junior industry professionals in the UK under the age of 35.

Sarah Abrams, Brands and License Marketing Coordinator, Primark

Phoebe Appleby, Licensing Assistant, Forbidden Planet

Carter Brown, CP Product Development Specialist, Hasbro

Eleanor Burgess, Marketing Executive, Consumer Products, BBC Studios

Rocio Fernandez, Creative Executive, Bulldog Licensing

Alex Hollis, Licensing Manager, Jazwares

Ellie Holt-Rix, Senior Licensing Executive, Arsenal

Zoé Marty, Senior Marketing Manager, STUDIOCANAL Kids & Family

Shannon McGregor, Licensing Coordinator, Misirli

Jasmine North, Licensing Coordinator, TDP Textiles

Ben Richmond, Account Manager – Licensing, Banijay Rights

Ben Townsend, Licensing Approvals Coordinator, Aardman

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