The Licensing Awards 2024 Finalists

THE UK RISING STAR AWARD FINALISTS

This is a Licensing International UK award. The award is designed to recognise excellence among junior industry professionals in the United Kingdom under the age of 35.

Lauren Bath, marketing director, Exquisite Gaming

Corinne Duckworth, commercial executive, Dreamtex

Emily Farrugia, head of product development, WildBrain CPLG

Elizabeth Layte, buying manager, Character.com

Lauren McHale, retail and licensing manager UK, Netflix

Gianluca Rossi, brand licensing manager, Tottenham Hotspur

Naomi Serradimigni, category manager, Paramount

Olivia Wiggett, licensing manager, Jazwares

Sadie Wright, brand and product development manager, The Point.1888

 

BEST LICENSED RETAIL MARKETING INITIATIVE

Barbie The Movie Campaign with Zara

Brandalised x Artistry A New Brand On The Block Campaign with B&M

Comic Relief and Aardman Red Nose Day Campaign with TK Maxx/Homesense

The Grinch Christmas Campaign with Primark

LEGO Star Wars May the 4th Campaign with Asda

Shrek In-store Product Takeover with LUSH

Teenage Mutant Ninja Turtles Pizza Tour with Smyths Toys

The World of Peter Rabbit Initiative with JoJo Maman Bébé

 

BEST LICENSED PROMOTIONS CAMPAIGN

Bing’s Nature Explorers with the Wildfowl and Wetlands Trust (WWT)

Care Bears at One Stop Campaign with Young Lives vs Cancer

Cluedo Cooking Sauces Promotion with Premier Foods

Crayola Mini Minds Campaign with MINI Electric Car

Peppa Pig 20th Anniversary Campaign with The Royal Mail

Persona 3 Reload Campaign at Ramen Yokocho from Japan Centre Group

Shaun the Sheep Countryside Code Campaign with Natural England

 

BEST LICENSED LIVE EVENT

Batman Unmasked Immersive Event from Warner Bros. Discovery

Beano Goes Wild with ZSL Whipsnade Zoo

Charlie & The Chocolate Factory Afternoon Tea Immersive Dining Experience from One Aldwych

F1 Arcade in Birmingham from Kindred Concepts

Paddington in Concert from RG Live

The Paddington Bear Experience at County Hall London from The Path Entertainment Group

Peppa Pig Fun Day Out! Touring Live Show from FieryLight

Sarah & Duck’s Big Top Birthday Live Tour from MEI Theatrical

The Snowman Afternoon Tea from JW Marriott Grosvenor House London

Stranger Things: The First Shadow Theatrical Production from Sonia Freidman Productions

Teletubbies Store Takeover from The Knot Churros

We’re Going On A Bear Hunt Multi-sensory Trail with Kew Gardens and Wakehurst

 

BEST RETAILER OF PRESCHOOL LICENSED PRODUCTS (AGE GROUP 0-5)

Asda

Character.com

The Entertainer

Marks and Spencer

Primark

Smyths Toys

Tesco

 

BEST RETAILER OF KIDS’ LICENSED PRODUCTS (AGE GROUP 5-16)

Aldi

Asda

Character.com

Claire’s

The Entertainer

LUSH

Primark

Smyths Toys

 

BEST RETAILER OF ADULT LICENSED PRODUCTS

Amazon

Asda

Forbidden Planet

Game

HMV

Primark

Tesco

TruffleShuffle

 

THE RADAR AWARD

This award is for retailers which have come on the radar on the licensing front as they have considerably upped their licensing activities in the last year (between 1 June 2023 and 31 May 2024.

Bargain Max

Bromilow & Wood Retail UK

Cardfactory

Characterville

Dunelm

Get Trend

MINISO

Selfridges

The Works

 

BEST OVERSEAS RETAILER

This award is for retailers of any discipline selling licensed products whose main retailing activity is overseas (ie not in the UK), but which also has a physical or online presence in the UK. The award is for the retailer’s activity on the licensing front over the last year (between 1 June 2023 and 31 May 2024.

Aldi Europe

H&M

Lidl

Pepco Group

TJX Europe

Uniqlo

Zara

BEST LICENSED TOYS OR GAMES RANGE

The Adventures of Paddington Toy Range from Rainbow Designs

Batwheels Toy Range from Mattel

Bluey Toy Range from Moose Toys

Care Bears Collection from MINISO

Dobby the House Elf Brick Model from LEGO

Harry Potter Squishmallows from Jazwares

PAW Patrol Jungle Pups Range from Spin Master

Peter Rabbit Games and Jigsaws from Orchard Toys

Teenage Mutant Ninja Turtles Mutant Mayhem Toy Range from Character Options

Toomies Bluey Bath Range from TOMY

Traitors The Official Board Game from Vivid Goliath

Wednesday Collection from Wow! Stuff

 

BEST LICENSED HEALTH AND BEAUTY RANGE

The Adventures of Paddington Bubble Bath & Sandwich Duo from Kokomo Studio

Care Bears Collection from Sheglam

Fortnite Collection from Revolution Beauty

The Gruffalo and Friends Toiletries Collection from Good Bubble

Harry Potter Kids Health & Beauty Collection from Marks and Spencer

Harry Potter Ladies Gifting Range from Boots

Kellogg’s Shower Gel Collection from Bubble T Cosmetics

The Nightmare Before Christmas Collection from Mad Beauty

SpongeBob SquarePants Bath and Body Collection from LUSH

Squishmallows Lip Balms and Bath Fizzers from Crackerjack

Super Mario Collection from H&A

The World of Peter Rabbit Collection from Toasted Crumpet

 

BEST LICENSED PRESCHOOL APPAREL OR ACCESSORIES RANGE (0-5 YEARS)

Bluey Collection for Character.com from Blues Group

The Gruffalo TU Baby AW23 Collection from Sainsbury’s

LEGO DUPLO Collection from H&M

Miffy Easter Moment for Next from Fashion UK

Paddington Out and About Collection from Blade & Rose

PAW Patrol Footwear and Accessories Summer 24 Collection from Brand
International Group

PAW Patrol Swimwear Range for Character.com from TDP Textiles

Peppa Pig Collection from Mori

Peppa Pig x Natural History Museum Collection for F&F at Tesco from Blues Group

Peppa Pig Personalised Christmas Sweatshirts from Roy Lowe

Peter Rabbit Babywear for George at ASDA from Blues Group

The World of Peter Rabbit Collection from JoJo Maman Bébé

 

BEST LICENSED CHILDREN’S APPAREL OR ACCESSORIES RANGE

Barbie Collection for Harrods from Erve

Barbie Hair Accessories Collection from Hunter Price

England FA Women’s Euros Range for George at Asda

Harry Potter Kids Fashion Range from Joules

Hot Wheels Collection from Zara

Mickey & Friends Range for John Lewis from Cooneen

Minecraft Ender Range for Primark from Fashion UK

Mr. Men Little Miss Collection from Petit Bateau

SmileyWorld Future Positive Collection from Small World Accessories

Squishmallows Collection for Next from Aykroyds

Squishmallows Collection from H&M

Stitch Summer F+F Collection from Aykroyds

 

BEST LICENSED ADULT APPAREL OR ACCESSORIES RANGE

Barbie & Ken Summer Range from Somerbond

Barbie Movie Collection for Primark from Bioworld

Beano Minnie the Minx Collection from Radley

The Grinch Collection from Adidas

Hello Kitty Collection for Primark from Brand Alliance

Hello Kitty 50 Years Collection from The Cambridge Satchel Company

Hot Wheels Collection from Sidemen Clothing

NFL Collection for Boohoo from Poetic Brands

Squid Games Collection from ASOS

Transformers Footwear and Accessories Collection from Design Asylum

Yellowstone Don’t Make Us Take You To The Train Station Range from Vanilla Underground

Where’s Wally Collection from Eastpak

 

BEST LICENSED DRESS-UP OR PARTYWARE RANGE

Barbie Party and Balloons from Amscan

Barbie The Movie Cowgirl Costume from Rubies Masquerade

Bluey Collection for TU (Sainsbury’s) from Christy’s By Design

Care Bears Adult Range from Rubies Masquerade

Diary of a Wimpy Kid Costume from Amscan

Elmer the Elephant Tabard from Christy’s By Design

Minecraft Vanilla Partyware from Procos

Peter Rabbit Classic Easter Range for Asda from Smiffys

Princess Peach and Super Mario Bros. Range from Disguise

Star Wars Young Jedi Adventures Dress-up Range from Rubies Masquerade

The Very Hungry Caterpillar Butterfly Dress for George from Christy’s By Design

Wednesday Dress-up Range from Rubies Masquerade

BEST LICENSED WRITTEN, LISTENING OR LEARNING RANGE

Bluey Ladybird Books from Penguin Random House Children’s

Dungeons and Dragons Adventurer Series from Hachette Partworks

Horrible Histories Rotten Romans Tonie from Tonies

LEGO Ideas from DK

Minecraft Book Publishing from Farshore & Expanse, HarperCollins

Mr. Men Little Miss Books from Farshore, HarperCollins

Numberblocks Let’s Learn Numbers Wipe-Clean Activity Set from Sweet Cherry Publishing

Peppa Pig Magazine from Story House Egmont

Peter Rabbit Cross Stitch Magazine from Hachette Partworks

Roald Dahl Sleep Stories from Calm

Spidey and Friends Reward and Emotion Chart from IG Design Group

The World of Eric Carle Ladybird Readers from Penguin Random House Children’s

 

BEST LICENSED PAPER PRODUCTS OR STATIONERY RANGE

Bluey Greeting Card Range from Moonpig

Crayola Kraft Range from Hunter Price

Elmer the Elephant Greeting Cards from Tache Crafts

Marvel Characters Breakout Collection from Pyramid International

Me to You Crystal Art Card Kit from Craft Buddy

Paddington Classic Arts & Craft Collection from Robert Frederick

Peter Rabbit Greeting Card and Wrappings from Hallmark Cards

Squishmallows Collection from Blueprint Collections

Squishmallows Greeting Card, Calendar and Giftwrap Collection from Danilo Promotions

Stitch Greeting Card Collection for Asda from UK Greetings

Teenage Mutant Ninja Turtles: Mutant Mayhem Stationery Collection from BlueSky Designs

The World of Peter Rabbit Collection from Toasted Crumpet

 

BEST LICENSED GIFTWARE RANGE, HOME DÉCOR, TABLEWARE OR HOUSEWARES RANGE

The Beatles Collection from Half Moon Bay

Bluey BCI Cotton Duvet Set for Next from Dreamtex

Bridgerton Fabrics Collection from Liberty

Chapter B Kids Club by Billie Faiers Debut Nursery Collection from Tesco

Harry Potter Collection from Abysse Corp

Hello Kitty 50 Year Collection from Primark

Miffy x Cath Kidston Collection from Cath Kidston

Moomin Needle Felting and Embroidery Kits from The Crafty Kit Company

PAW Patrol Collection from Widdop and Co

Peanuts Home & Gifting Range from House of Disaster

Prestige Disney Bake with Mickey Collection from Meyer Group

Wednesday Gifting Collection from Pyramid International

 

BEST LICENSED FOOD OR DRINK RANGE

Barbiecue Sauce from Heinz

Bridgerton Season 3 Collection from Biscuiteers

CoComelon Snacking Range from Piccolo

Elf Doughnut Collection from Krispy Kreme

The Godfather Pasta Sauce from Heinz

Hello Kitty Coffee Collection from Grind

Mickey Mouse Baking and Food Gift Range from Kimm & Miller

PAW Patrol Frozen Potato Shapes and Chicken Shapes from Iceland Foods

Peppa Pig Cereals from Whatever Brandz

Squishmallows Marshmallows Bars from Lightbody Ventures

The Tiger Who Came To Tea Tiger Loaf from Jacksons of Yorkshire

Wallace and Gromit More Tea Gromit? Teabags from Bird Blend Tea Co

 

THE INNOVATION AWARD

Avatar Loungefly Range from Funko

Barbie Towel Pegs and Drinks Clips from Character World Brands

Barbiecue Sauce from Heinz

Crayola ImagiPals Surprise Balls Collection from Hunter Price

Disney Home Collection from Sanderson

Harry Potter Potions Advent Calendar from The Carat Shop

Hasbro Game Night Family Pyjamas for Character.com from Fashion UK

Lilo & Stitch Holdems from EXG Pro

Pokémon Poké Ball and Mini Poké Ball from The Wand Company

Real FX Disney Stitch Puppet from WOW! Stuff

Space Invaders Watch Collection from Nubeo Watches

Teenage Mutant Ninja Turtles Quarter Arcade from Rubber Road

 

BEST SUSTAINABLE LICENSED PRODUCT

Barbie Bath and Body Collection from LUSH

Grand Designs The Huxham Furniture Collection from The Branded Furniture Company

Grateful Dead Football Range from Forest Green Rovers

Happy Place by Fearne Cotton AW/23 Collection with Fabacus from Nobody’s Child

Laura Ashley Vintage Apparel Collection from Joanie

Natural History Museum Treasures SS24 Collection from Dunelm

RSPB Needle Felt Picture Kit Collection from The Makerss

Shaun the Sheep Laundry Collection from Little Beau Sheep

Shaun the Sheep Plantable Children’s Book from Willsow

SpongeBob SquarePants Bath and Body Collection from LUSH

BEST PRESCHOOL LICENSED PROPERTY (AGE GROUP 0-5)

The Adventures of Paddington

Batwheels

Bing

Bluey

CoComelon

Gabby’s Dollhouse

Numberblocks

PAW Patrol

Peppa Pig

Pip and Posy

Peter Rabbit

The Very Hungry Caterpillar

 

BEST CHILDREN’S OR TWEEN LICENSED PROPERTY (AGE GROUP 5-12)

Barbie

Care Bears

emoji

The Grinch

Harry Potter

Lilo & Stitch

L.O.L. Surprise!

Magic Mixies Mixlings

Marvel Universe

Piñata Smashlings

Squishmallows

Teenage Mutant Ninja Turtles

 

BEST TEEN OR ADULT LICENSED PROPERTY

Barbie

Bridgerton

The Grinch

Hello Kitty

Hot Wheels

Peanuts

Squishmallows

Stranger Things

The Traitors

Transformers

Wednesday

Wizarding World

 

BEST GAMING LICENSED PROPERTY

Call of Duty

Fall Guys

Fallout

Fortnite

Minecraft

Pokémon

Roblox

Sonic the Hedgehog

Super Mario

Warhammer

 

BEST FILM LICENSED PROPERTY

Barbie The Movie

Five Nights at Freddy’s

PAW Patrol: The Mighty Movie

Teenage Mutant Ninja Turtles: Mutant Mayhem

Transformers: Rise of the Beasts

Trolls Band Together

Wish

Wonka

 

BEST MUSIC OR CELEBRITY LICENSED PROPERTY

The Beatles

Billie Faiers

Ed Sheeran

Gorillaz

Grateful Dead

Iron Maiden

The Rolling Stones

Style Sisters

 

BEST SPORTS LICENSED PROPERTY

Arsenal Football Club

Chelsea Football Club

England Cricket

England Rugby

The Football Association

Liverpool Football Club

Manchester City Football Club

NFL Players Association

Tottenham Hotspur Football Club

West Ham United

 

THE CLASSIC LICENSED PROPERTY AWARD
This award is for properties that have stood the test of time (with at least a decade of licensing activity). The winner will join previous winners in The Licensing Classics Hall of Fame. Previous year’s winners are Barbie, The Beano, Harry Potter, Paddington, Peppa Pig, Peter Rabbit, Pokémon, Mickey Mouse, Miffy, The Snowman, Star Wars, Thomas & Friends and The Very Hungry Caterpillar.

Batman

Care Bears

Elmer The Elephant

The Gruffalo

Hello Kitty

Me to You

Moomin

Mr. Men and Little Miss

The Roald Dahl Story Company

Sesame Street

Smiley

Teletubbies

 

THE WHAT KIDS LOVE AWARD

Bluey

Horrid Henry

Mr Bean (Animated Series)

PAW Patrol

Peppa Pig

Pokémon

Scooby-Doo

Sonic The Hedgehog

SpongeBob SquarePants

Spider-Man

Stranger Things

The Simpsons

 

HONORARY ACHIEVEMENT AWARD
There are no finalists announced for this prestigious award. It will be given to someone in recognition of their contribution to the industry.

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