Not only do the LIMA Awards showcase the best of licensing every year, they also serve as a historical record, offering a brief glimpse of the brands and innovations that have shaped the industry over the last three decades.

With hundreds of entries every year, the competition to make it on the ballot, much less win, is fierce. Those who do win can savor the knowledge that not only will they be celebrated by their peers in the present, their work will also live on in this annal of licensing innovation and achievement.

2011 AWARDS WINNERS & PHOTO GALLERY

Best Retailer of Preschool Licensed Products

ASDA

Best Retailer of Kids’ Licensed Products

Next

Best Brands Retailer of Licensed Products

John Lewis

Best Direct Selling Retailer of Licensed Products

Amazon

Best Overall Retailer of Licensed Products

Next

Best Licensed Toys or Games Range

Star Wars Talking Plush Range from Underground Toys

Best Licensed Food or Drink Range

Nando’s Food Gift Range from Kimm & Miller UK

Best Licensed Dress-Up and/or Party Range

Sesame Street Dress-Up from Smiffy’s

Best Licensed Children’s Apparel or Footwear Range

The Gruffalo SS11 Range for Sainsbury’s TU Clothing from Brecrest Babywear

Best Licensed Adult Apparel or Footwear Range

Where’s Wally? Underwear and Nightwear for Next from Somerbrand

Best Licensed Written, Listening or Learning Range

Peppa Pig Electronic Learning Range from Inspiration Works

Best Licensed Giftware Range

Hello Kitty Nerdy Range from Blueprint Collections

Best Licensed Home Décor, Tableware or Housewares Range

Sophie Conran Buckets of Fun from Burgon & Ball

Best Licensed Paper Products or Stationery Range

Star Wars Classic Poster and 3D Poster Range from GBeye

Best Licensed Brand Range-Soft and Hard Goods

Volkswagon T1 Camper Van Tent from The Monster Factory

The Innovation Award

Red or Dead Bicycle Collection from Raleigh

Best Preschool Licensed Property

Fireman Sam

Best Schoolers/Tween or Teen Licensed Property

Ben 10

Best Brand Licensed Property

JCB

Best Celebrity Licensed Property

JLS

Best Sports Licensed Property

London 2012 Olympic Games and Paralympic Games

Best Classic Licensed Property

Star Wars

Honorary Achievement Award

John Sinfield

Best Licensing Marketing Communication Campaign

Mr Happy Should’ve Gone to Specsavers from Chorion

We use cookies to give you the best experience on our website. If you continue without changing your settings, we’ll assume that you are happy to receive all on the Licensing Awards website. However, if you would like to, you can

Cookies on the Licensing Awards website

Continue
change your cookie settings
at anytime.
We use cookies to give you the best experience on our website. If you continue without changing your settings, we’ll assume that you are happy to receive all on the Licensing Awards website. However, if you would like to, you can
Continue
Cookies on the Licensing Awards website
change your cookie settings
at anytime.