Not only do the LIMA Awards showcase the best of licensing every year, they also serve as a historical record, offering a brief glimpse of the brands and innovations that have shaped the industry over the last three decades.

With hundreds of entries every year, the competition to make it on the ballot, much less win, is fierce. Those who do win can savor the knowledge that not only will they be celebrated by their peers in the present, their work will also live on in this annal of licensing innovation and achievement.

2010 AWARDS WINNERS & PHOTO GALLERY

Best Retailer of Preschool Licensed Products

Mothercare

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Best Retailer of Kids’ Licensed Products

Tesco

Best Brands Retailer of Licensed Products

Marks and Spencer

Best Direct Selling Retailer of Licensed Products

Argos

Best Overall Retailer of Licensed Products

Marks and Spencer

Best Licensed Toys or Games Range

Wallace & Gromit Cracking Contraptions from Wow! Stuff

Best Licensed Food or Drink Range

Hello Kitty Seasonal Gift Collection from Kinnerton Confectionery

Best Licensed Dress-Up and/or Party Range

Toy Story 3 Dress-Up from The Christy Group

Best Licensed Children’s Apparel or Footwear Range

Hungry Caterpillar Baby Range from Brecrest for TU Clothing at Sainsbury’s

Best Licensed Adult Apparel or Footwear Range

Wizard of Oz Ruby Slippers from Newmans for Harrods

Best Licensed Written, Listening or Learning Range

Peppa Pig Electronic Learning Range from Inspiration Works

Best Licensed Giftware Range

Where’s Wally? Gift Range from Half Moon Bay

Best Licensed Home Décor, Tableware or Housewares Range

Wallace & Gromit Housewares Range from Peter Black for Marks & Spencer

Best Licensed Paper Products or Stationery Range

The Gruffalo Stationery Range from Blueprint Collections

Best Licensed Brand Range-Soft and Hard Goods

The Haynes Guide to Grooming Range from Grace Cole

The Innovation Award

The Gruffalo Trunki from Magmatic

Best Preschool Licensed Property

Peppa Pig

Best Schoolers/Tween or Teen Licensed Property

Hello Kitty

Best Brand Licensed Property

JCB

Best Celebrity Licensed Property

The Beatles

Best Sports Licensed Property

Chelsea FC

Honorary Achievement Award

Andrew Lane

Best Licensing Marketing Communication Campaign

Wallace & Gromit Turbo-charged Kingsmill Campaign from Aardman Rights

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