Open to: This award is for retailers who have come on the radar on the licensing front as they have considerably upped their licensing activities in the last year

Open to: Any UK based retailers of any discipline selling licensed products aimed at the preschool market (children aged 0-5 years). This is for activity over the last year.

Open to: Any UK based retailers of any disipline selling licensed products aimed at the kids market (children aged 5 - 16 years). This is for activity over the last year.

Open to: any UK based retailers of any discipline selling licensed products aimed at adults. (These can include retailers selling licensed merchandise such as those based on sports, entertainment, celebrity, heritage, art & design or FMCG brands). This is for activity over the last year.

Open to: Retailers of any discipline selling licensed products whose main retailing activity is overseas (ie not in the UK), but which also has a physical or online presence in the UK. The award is for the retailer’s activity on the licensing front over the last year.

Open to: This award is for the most creative and effective marketing campaign run in a UK retailer to support a licensed brand or range of licensed products or individual product. The campaign could cover any kind of marketing communication, including all forms of advertising and PR,  or any in-store initiative or activation for any licensed brand or licensed product or range of products being sold through a UK retailer - either online or bricks and mortar. The campaign must have appeared in the UK market during the period 1 June 2020 – 31 May 2021. It could have been part of a broader European campaign, but it is the execution on the UK market that is to be judged.