Open to: All licensed toys and games, interactive toys, games and computer games plus trading cards aimed at children or adults. The products had to be launched into UK retail between June 1 2020 and May 31 2021.

Open to: All licensed dress-up balloons, party favours, party tableware, banners and cake decorations ranges aimed at children or adults. The products had to be launched into UK retail between June 1 2020 and May 31 2021. 

Open to: Licensed nightwear, daywear, outerwear, underwear and footwear aimed at children 0-5 years. The products had to be launched into UK retail between June 1 2020 and May 31 2021.

Open to: Licensed nightwear, daywear, outerwear, underwear and footwear aimed at children 5 years and upwards. The products had to be launched into UK retail between June 1 2020 and May 31 2021.

Open to: Licensed nightwear, daywear, outerwear, underwear, footwear and fashion accessories aimed at adults. The products had to be launched into UK retail between June 1 2020 and May 31 2021.

Open to: Licensed books, comics, DVDs, audio and spoken word cassettes/CDs as well as electronic teaching products aimed at children or adults. The products had to be launched into UK retail between June 1 2020 and May 31 2021.

Open to: Licensed greeting cards, stationery, calendars, posters and prints aimed at children or adults. The products had to be launched in UK retail between June 1 2020 and May 31 2021.

Open to: All licensed giftware ranges either packaged or sold simply, aimed at children or adults as well as Licensed home décor ranges, such as lighting, furniture, bedding, rugs, textiles, garden products, framed or canvas wall art as well as tableware and housewares ranges. The products had to be launched into UK retail between June 1 2020 and May 31 2021.

Open to: Licensed confectionery, fresh, dried, tinned, jarred, bottled or canned  food ranges, as well as alcoholic and non-alcoholic beverages.  The products had to be launched into UK retail between June 1 2020 and May 31 2021.

Open to: This special award is for one licensed item or range of any discipline that shows outstanding innovation in design, manufacture and/or inspiring treatment/use of a licensed property. The items submitted for this award may also have been entered into other categories. The products had to be launched into UK retail between June 1 2020 and May 31 2021.

Open to: This special product award is for one licensed item or range of any discipline and will recognise and reward a licensed product’s/range’s credentials on a sustainability front. The products had to be launched into UK retail between June 1 2020 and May 31 2021.