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THE LICENSED PRODUCT CATEGORIES

These categories are for all licensed products and new for 2020 is the Sustainability Product award. Below are descriptions of the various product categories with the logo of the category sponsor.


click here for details on how to enter

THE LICENSED PRODUCT CATEGORIES

BEST LICENSED TOY OR GAMES RANGE

Open to: All licensed toys and games, interactive toys, games and computer games plus trading cards aimed at children or adults. The products had to be launched into UK retail between June 1 2019 and May 31 2020.

Sponsored by Disney

BEST LICENSED DRESS-UP OR PARTYWARE RANGE

Open to: All licensed dress-up balloons, party favours, party tableware, banners and cake decorations ranges aimed at children or adults. The products had to be launched into UK retail between June 1 2019 and May 31 2020.

Sponsored by Beano Studios

BEST LICENSED PRESCHOOL APPAREL RANGE (age group 0-5)

Open to: Licensed nightwear, daywear, outerwear, underwear and footwear aimed at children 0-5 years. The products had to be launched into UK retail between June 1 2019 and May 31 2020.

Sponsored by VIACOMCBS

BEST LICENSED CHILDREN'S APPAREL RANGE

Open to: Licensed nightwear, daywear, outerwear, underwear and footwear aimed at children 5 years and upwards. The products had to be launched into UK retail between June 1 2019 and May 31 2020.

Sponsored by Hasbro

BEST LICENSED ADULT APPAREL RANGE

Open to: Licensed nightwear, daywear, outerwear, underwear, footwear and fashion accessories aimed at adults. The products had to be launched into UK retail between June 1 2018 and May 31 2019.

Sponsored by

BEST LICENSED WRITTEN, LISTENING OR LEARNING RANGE

Open to: Licensed books, comics, DVDs, audio and spoken word cassettes/CDs as well as electronic teaching products aimed at children or adults. The products had to be launched into UK retail between June 1 2019 and May 31 2020.

Sponsored by Those Licensing People

BEST LICENSED PAPER PRODUCTS OR STATIONERY RANGE

Open to: Licensed greeting cards, stationery, calendars, posters and prints aimed at children or adults. The products had to be launched in UK retail between June 1 2019 and May 31 2020.

Sponsored by Boat Rocker Rights

BEST LICENSED GIFTWARE RANGE, HOME DÉCOR, TABLEWARE OR HOUSEWARES RANGE

Open to: All licensed giftware ranges either packaged or sold simply, aimed at children or adults as well as Licensed home décor ranges, such as lighting, furniture, bedding, rugs, textiles, garden products, framed or canvas wall art as well as tableware and housewares ranges. The products had to be launched into UK retail between June 1 2019 and May 31 2020.

Sponsored by Penguin

BEST LICENSED FOOD OR DRINK RANGE

Open to: Licensed confectionery, fresh, dried, tinned, jarred, bottled or canned  food ranges, as well as alcoholic and non-alcoholic beverages.  The products had to be launched into UK retail between June 1 2019 and May 31 2020.

Sponsored by Rainbow Productions

THE INNOVATION AWARD

Open to: This special award is for one licensed item or range of any discipline that shows outstanding innovation in design, manufacture and/or inspiring treatment/use of a licensed property. The items submitted for this award may also have been entered into other categories. The products had to be launched into UK retail between June 1 2019 and May 31 2020.

Sponsored by Emoji

THE SUSTAINABILITY AWARD

Open to: This special new product award is for one licensed item or range of any discipline and will recognise and reward a licensed product’s/range’s credentials on a sustainability front. The products had to be launched into UK retail between June 1 2019 and May 31 2020.

Sponsored by BBC Studios

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