These categories are open for all licensed products which are new or have been significantly updated during the period 1 June 2022 - 31 May 2023. Below are descriptions of the various product categories with the logo of the category sponsor.
Open to: All licensed toys and games, interactive toys, games and computer games plus trading cards aimed at children or adults. The products had to be launched into UK retail between 1 June 2022 and 31 May 2023.
Sponsored by Moonbug
Open to: All licensed dress-up balloons, party favours, party tableware, banners and cake decorations ranges aimed at children or adults. The products had to be launched into UK retail between 1 June 2022 and 31 May 2023.
Sponsored by Brand Licensing Europe
Open to: Licensed nightwear, daywear, outerwear, underwear, footwear and accessories aimed at children 0-5 years. The products had to be launched into UK retail between 1 June 2022 and 31 May 2023.
Sponsored by Paramount
Open to: Licensed nightwear, daywear, outerwear, underwear, footwear and accessories aimed at children 5 years and upwards. The products had to be launched into UK retail between 1 June 2022 and 31 May 2023.
Sponsored by CAA Brand Management
Open to: Licensed nightwear, daywear, outerwear, underwear, footwear and fashion accessories aimed at adults. The products had to be launched into UK retail between 1 June 2022 and 31 May 2023.
Sponsored by Exquisite Gaming
Open to: Licensed books, comics, DVDs, audio and spoken word cassettes/CDs as well as electronic teaching products aimed at children or adults. The products had to be launched into UK retail between 1 June 2022 and 31 May 2023.
Sponsored by Somerbond
Open to: Licensed greeting cards, stationery, calendars, posters and prints aimed at children or adults. The products had to be launched in UK retail between 1 June 2022 and 31 May 2023.
Sponsored by Boat Rocker Rights
Open to: All licensed giftware ranges, aimed at children or adults including bath & beauty products, as well as licensed home décor ranges, such as lighting, furniture, bedding, rugs, textiles, garden products, wall art as well as tableware and housewares ranges. The products had to be launched into UK retail between 1 June 2022 and 31 May 2023.
Sponsored by Penguin
Open to: Licensed confectionery, fresh, dried, tinned, jarred, bottled or canned food ranges, as well as alcoholic and non-alcoholic beverages. The products had to be launched into UK retail between 1 June 2022 and 31 May 2023.
Sponsored by Rainbow Productions
Open to: This special award is for one licensed item or range of any discipline that shows outstanding innovation in design, manufacture and/or inspiring treatment/use of a licensed property. The items submitted for this award may also have been entered into other categories. The products had to be launched into UK retail between 1 June 2022 and 31 May 2023.
Sponsored by Emoji
Open to: This special product award is for one licensed item or range of any discipline and will recognise and reward the credentials of a licensed product/range on a sustainability front. The products had to be launched into UK retail between 1 June 2022 and 31 May 2023.
Sponsored by BBC Studios