THE LICENSED PRODUCT CATEGORIES
These categories are open for all licensed products which are new or have been significantly updated during the period 1 June 2024 - 31 May 2025. Below are descriptions of the various product categories with the logo of the category sponsor.
THE LICENSED PRODUCT CATEGORIES
BEST LICENSED TOY OR GAMES RANGE
Open to: All licensed toys and games, interactive toys, games and computer games plus trading cards aimed at children or adults. The products had to be launched into UK retail between 1 June 2024 and 31 May 2025.
Sponsored by Moonbug
BEST LICENSED DRESS-UP OR PARTYWARE RANGE
Open to: All licensed dress-up balloons, party favours, party tableware, banners and cake decorations ranges aimed at children or adults. The products had to be launched into UK retail between 1 June 2024 and 31 May 2025.
Sponsored by Studio Canal
BEST LICENSED PRESCHOOL APPAREL RANGE (age group 0-5)
Open to: Licensed nightwear, daywear, outerwear, underwear, footwear and accessories aimed at children 0-5 years. The products had to be launched into UK retail between 1 June 2024 and 31 May 2025.
Sponsored by Paramount
BEST LICENSED CHILDREN'S APPAREL RANGE
Open to: Licensed nightwear, daywear, outerwear, underwear, footwear and accessories aimed at children 5 years and upwards. The products had to be launched into UK retail between 1 June 2024 and 31 May 2025.
Sponsored by CAA Brand Management
BEST LICENSED ADULT APPAREL RANGE
Open to: Licensed nightwear, daywear, outerwear, underwear, footwear and fashion accessories aimed at adults. The products had to be launched into UK retail between 1 June 2024 and 31 May 2025.
Sponsored by Sanrio
BEST LICENSED WRITTEN, LISTENING OR LEARNING RANGE
Open to: Licensed books, comics, DVDs, audio and spoken word cassettes/CDs as well as electronic teaching products aimed at children or adults. The products had to be launched into UK retail between 1 June 2024 and 31 May 2025.
Sponsored by Sony
BEST LICENSED PAPER PRODUCTS OR STATIONERY RANGE
Open to: Licensed greeting cards, stationery, calendars, posters and prints aimed at children or adults. The products had to be launched in UK retail between 1 June 2024 and 31 May 2025.
Sponsored by Disney
BEST LICENSED GIFTWARE RANGE, HOME DÉCOR, TABLEWARE OR HOUSEWARES RANGE
Open to: All licensed giftware ranges, aimed at children or adults including bath & beauty products, as well as licensed home décor ranges, such as lighting, furniture, bedding, rugs, textiles, garden products, wall art as well as tableware and housewares ranges. The products had to be launched into UK retail between 1 June 2024 and 31 May 2025.
Sponsored by Penguin
BEST LICENSED FOOD OR DRINK RANGE
Open to: Licensed confectionery, fresh, dried, tinned, jarred, bottled or canned food ranges, as well as alcoholic and non-alcoholic beverages. The products had to be launched into UK retail between 1 June 2024 and 31 May 2025.
Sponsored by Rainbow Productions
BEST LICENSED HEALTH & BEAUTY RANGE
Open to: All licensed health and beauty products or ranges aimed at children or adults (including fragrances, bath and body, cosmetics, personal care items and vitamins). The products had to be launched into UK retail between 1 June 2024 and 31 May 2025.
Sponsored by Jazwares
THE INNOVATION AWARD
Open to: This special award is for one licensed item or range of any discipline that shows outstanding innovation in design, manufacture and/or inspiring treatment/use of a licensed property. The items submitted for this award may also have been entered into other categories. The products had to be launched into UK retail between 1 June 2024 and 31 May 2025.
Sponsored by SEGA
THE SUSTAINABILITY AWARD
Open to: This special product award is for one licensed item or range of any discipline and will recognise and reward the credentials of a licensed product/range on a sustainability front. The products had to be launched into UK retail between 1 June 2024 and 31 May 2025.
Sponsored by BBC Studios
