THE LICENSED PRODUCT CATEGORIES
These categories are for all licensed products and new for 2021. Below are descriptions of the various product categories with the logo of the category sponsor.
THE LICENSED PRODUCT CATEGORIES
BEST LICENSED TOY OR GAMES RANGE
Open to: All licensed toys and games, interactive toys, games and computer games plus trading cards aimed at children or adults. The products had to be launched into UK retail between June 1 2020 and May 31 2021.
Sponsored by Disney
BEST LICENSED DRESS-UP OR PARTYWARE RANGE
Open to: All licensed dress-up balloons, party favours, party tableware, banners and cake decorations ranges aimed at children or adults. The products had to be launched into UK retail between June 1 2020 and May 31 2021.
Sponsored by Beano Studios
BEST LICENSED PRESCHOOL APPAREL RANGE (age group 0-5)
Open to: Licensed nightwear, daywear, outerwear, underwear and footwear aimed at children 0-5 years. The products had to be launched into UK retail between June 1 2020 and May 31 2021.
Sponsored by VIACOMCBS
BEST LICENSED CHILDREN'S APPAREL RANGE
Open to: Licensed nightwear, daywear, outerwear, underwear and footwear aimed at children 5 years and upwards. The products had to be launched into UK retail between June 1 2020 and May 31 2021.
Sponsored by Acamar Films
BEST LICENSED ADULT APPAREL RANGE
Open to: Licensed nightwear, daywear, outerwear, underwear, footwear and fashion accessories aimed at adults. The products had to be launched into UK retail between June 1 2020 and May 31 2021.
Sponsored by
BEST LICENSED WRITTEN, LISTENING OR LEARNING RANGE
Open to: Licensed books, comics, DVDs, audio and spoken word cassettes/CDs as well as electronic teaching products aimed at children or adults. The products had to be launched into UK retail between June 1 2020 and May 31 2021.
Sponsored by Those Licensing People
BEST LICENSED PAPER PRODUCTS OR STATIONERY RANGE
Open to: Licensed greeting cards, stationery, calendars, posters and prints aimed at children or adults. The products had to be launched in UK retail between June 1 2020 and May 31 2021.
Sponsored by Boat Rocker Rights
BEST LICENSED GIFTWARE RANGE, HOME DÉCOR, TABLEWARE OR HOUSEWARES RANGE
Open to: All licensed giftware ranges either packaged or sold simply, aimed at children or adults as well as Licensed home décor ranges, such as lighting, furniture, bedding, rugs, textiles, garden products, framed or canvas wall art as well as tableware and housewares ranges. The products had to be launched into UK retail between June 1 2020 and May 31 2021.
Sponsored by Penguin
BEST LICENSED FOOD OR DRINK RANGE
Open to: Licensed confectionery, fresh, dried, tinned, jarred, bottled or canned food ranges, as well as alcoholic and non-alcoholic beverages. The products had to be launched into UK retail between June 1 2020 and May 31 2021.
Sponsored by Rainbow Productions
THE INNOVATION AWARD
Open to: This special award is for one licensed item or range of any discipline that shows outstanding innovation in design, manufacture and/or inspiring treatment/use of a licensed property. The items submitted for this award may also have been entered into other categories. The products had to be launched into UK retail between June 1 2020 and May 31 2021.
Sponsored by Emoji
THE SUSTAINABILITY AWARD
Open to: This special product award is for one licensed item or range of any discipline and will recognise and reward a licensed product’s/range’s credentials on a sustainability front. The products had to be launched into UK retail between June 1 2020 and May 31 2021.
Sponsored by BBC Studios
