THE LICENSED PRODUCT CATEGORIES

This section of the website includes all the information to enable you to enter all of the product award categories of The Licensing Awards 2020. These annual awards are open to all UK/Ireland based companies of licensed products.
 

For this year only, in light of the Coronavirus, entry and judging of all of the product categories will be done online (this includes uploading a image). This means that unlike other years, there is no need to send any physical samples of products. The awards are free to enter. You can submit entries into as many categories as well as make multiple entries into individual categories as you wish.
 

All entries will be judged online by an extensive panel of retail buyers.

The deadline for entering is August 7 2020.

For all The Licensing Awards categories entered online you will need to register and create a password. Once you have done this it will mean that you will be able to save your submission progress as well as go back and edit an entry right up until the deadline.

Click on the relevant category box below to see the full criteria and begin your entry. (If you haven’t registered with a password already it will ask you to do this).

Good luck!

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BEST LICENSED TOY OR GAMES RANGE

Open to: All licensed toys and games, interactive toys, games and computer games plus trading cards aimed at children or adults. The products had to be launched into UK retail between June 1 2019 and May 31 2020.

BEST LICENSED DRESS-UP OR PARTYWARE RANGE

Open to: All licensed dress-up balloons, party favours, party tableware, banners and cake decorations ranges aimed at children or adults. The products had to be launched into UK retail between June 1 2019 and May 31 2020.

BEST LICENSED PRESCHOOL APPAREL RANGE (age group 0-5)

Open to: Licensed nightwear, daywear, outerwear, underwear and footwear aimed at children 0-5 years. The products had to be launched into UK retail between June 1 2019 and May 31 2020.

BEST LICENSED CHILDREN'S APPAREL RANGE

Open to: Licensed nightwear, daywear, outerwear, underwear and footwear aimed at children 5 years and upwards. The products had to be launched into UK retail between June 1 2019 and May 31 2020.

BEST LICENSED ADULT APPAREL RANGE

Open to: Licensed nightwear, daywear, outerwear, underwear, footwear and fashion accessories aimed at adults. The products had to be launched into UK retail between June 1 2018 and May 31 2019.

BEST LICENSED WRITTEN, LISTENING OR LEARNING RANGE

Open to: Licensed books, comics, DVDs, audio and spoken word cassettes/CDs as well as electronic teaching products aimed at children or adults. The products had to be launched into UK retail between June 1 2019 and May 31 2020.

BEST LICENSED PAPER PRODUCTS OR STATIONERY RANGE

Open to: Licensed greeting cards, stationery, calendars, posters and prints aimed at children or adults. The products had to be launched in UK retail between June 1 2019 and May 31 2020.

BEST LICENSED GIFTWARE RANGE, HOME DÉCOR, TABLEWARE OR HOUSEWARES RANGE

Open to: All licensed giftware ranges either packaged or sold simply, aimed at children or adults as well as Licensed home décor ranges, such as lighting, furniture, bedding, rugs, textiles, garden products, framed or canvas wall art as well as tableware and housewares ranges. The products had to be launched into UK retail between June 1 2019 and May 31 2020.

BEST LICENSED FOOD OR DRINK RANGE

Open to: Licensed confectionery, fresh, dried, tinned, jarred, bottled or canned  food ranges, as well as alcoholic and non-alcoholic beverages.  The products had to be launched into UK retail between June 1 2019 and May 31 2020.

THE INNOVATION AWARD

Open to: This special award is for one licensed item or range of any discipline that shows outstanding innovation in design, manufacture and/or inspiring treatment/use of a licensed property. The items submitted for this award may also have been entered into other categories. The products had to be launched into UK retail between June 1 2019 and May 31 2020.

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THE SUSTAINABILITY AWARD

Open to: This special new product award is for one licensed item or range of any discipline and will recognise and reward a licensed product’s/range’s credentials on a sustainability front. The products had to be launched into UK retail between June 1 2019 and May 31 2020.

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