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BEST LICENSED PROPERTY CATEGORIES

These categories are for all licensed properties and below are descriptions of the various product categories with the logo of the category sponsor.

 


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BEST LICENSED PROPERTY CATEGORIES

BEST PRESCHOOL LICENSED PROPERTY (0-5)

Open to: This award is for licensed properties aimed at 0-5 year olds. The property (and licensed products) must have been active in the UK market during the period June 1 2019 and May 31 2020.

Sponsored by Character World

BEST CHILDREN'S OR TWEEN LICENSED PROPERTY (age group 5-12)

Open to: This award is for licensed properties aimed at the children’s or tween market (5-12 year olds). The property (and licensed products) must have been active in the UK market during the period June 1 2019 and May 31 2020.

Sponsored by Misirli

BEST TEEN OR ADULT LICENSED PROPERTY (age group 12 and above)

Open to: This award is for licensed properties aimed at the teen or adult market (aged 12 and above). The property (and licensed products) must have been active in the UK market during the period June 1 2019 and May 31 2020.

Sponsored by Smiffys

BEST FILM LICENSED PROPERTY

Open to: This award is for licensing activity based around a film property. The film property could be aimed at any age group. The property (and licensed products) must have been active in the UK market during the period June 1 2019 and May 31 2020.

Sponsored by Pyramid International

BEST LICENSED GAMING PROPERTY

Open to: This award is for a specific licensed property that has gaming as its origin. The property (and licensed products) must have been active in the UK market during the period May 31 2019 - 1 June 2020.

Sponsored by GB Eye

BEST SPORTS LICENSED PROPERTY

Open to: This award is for licensed properties from any sports field (excluding sports celebrities). The property (and licensed products) must have been active in the UK market during the period June 1 2019 and May 31 2020.

Sponsored by Dependable Solutions

BEST MUSIC OR CELEBRITY LICENSED PROPERTY

Open to: This award is for licensing activity for a specific licensed music or celebrity/personality property aimed at any target age group. Nominees could be celebrities/personalities, either living or deceased, from all disciplines including entertainment, sport, culinary, design, art or music. The property (and licensed products) must have been active in the UK market during the period June 1 2019 and May 31 2020.

Sponsored by Danilo

BEST CLASSIC LICENSED PROPERTY

Open to: This award is for properties that have stood the test of time (with at least a decade of licensing activity). The winner joins previous winners in The Licensing Classics Hall of Fame. Previous year’s winners are Barbie, The Beano, Mickey Mouse, Peppa Pig, Pokémon, Peter Rabbit, Star Wars and Thomas & Friends and The Snowman.

Sponsored by Funko

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