2012 Winners

Best Retailer of Licensed Products

Best Pre-School Retailer of Licensed Products

Sainsbury’s (includes TU Clothing)

Sponsored by Entertainment One

Best Kids Retailer of Licensed Products

The Entertainer

Sponsored by 4Kids International and 4Sight Licensing Solutions

Best Brands Retailer of Licensed Products

John Lewis

Sponsored by Saban Brands

Best Direct Selling Retailer of Licensed Products


Sponsored by Blues Clothing

Best Overall Retailer Of Licensed Products

The Entertainer

Sponsored by Mattel

Best Licensed Products

Best Licensed Toy Or Games Range

Moshi Monsters Toy Range from Vivid Toy Group

Sponsored by BBC Worldwide

Best Licensed Dress-Up and/or Party Range

Rainbow Adult Dress-Up from Smiffy's

Sponsored by Warner Bros Consumer Products

Best Licensed Childen's Apparel Range (0-5 years)

The Gruffalo Collection for TU Sainsbury’s with Brecrest Babywear

Sponsored by CreaCon Entertainment

Best Licensed Childen's Apparel Range (5-16 years)

Angry Birds T Shirt Range for Next from Fashion UK

Sponsored by Nickelodeon Viacom

Best Licensed Adults Apparel Range

Star Wars T Shirts for Tesco from Brand Alliance

Sponsored by Playstation

Best Licensed Written, Listening Or Learning Range

Moshi Monsters Range from Penguin UK

Sponsored by CBG Group

Best Licensed Paper Products or Stationery Range

Hello Kitty Liberty Art Fabrics Stationery from Blueprint Collections

Sponsored by Spring Fair

Best Licensed Giftware Range

Orla Kiely Garden Range from Wild & Wolf

Sponsored by ITV Studios Global Entertainment

Best Licensed Home Décor, Housewares or Bedding Range

Hello Kitty Art Fabrics Bedding from Ashley Wilde

Sponsored by Hallmark

Best Licensed Food or Drink Range

Levi Roots Food Range from Kimm & Miller (UK)

Sponsored by Fluid World

Best Licensed Brand Range – Soft and Hard Goods

Monopoly Collection from Gift Republic

Sponsored by 360Audit

The Innovation Award

The Muppets Augmented Reality T Shirt Range from George@Asda

Sponsored by Turner CN Enterprises

Licensed Property Category Winners

Best Pre-School Licensed Property

Peppa Pig

Sponsored by Character World

Best Schoolers/Tween or Teen Licensed Property

Moshi Monsters

Sponsored by Blueprint Collections

Best Licensed Sports Property

London 2012 Olympic Games and Paralympic Games

Sponsored by IBML

Best Licensed Celebrity Property

One Direction

Sponsored by Danilo

Best Licensed Brands Property

Orla Kiely

Sponsored by Fashion Lab

The Classic Licensed Property Award

Mickey Mouse

Sponsored by Half Moon Bay

Other Awards

Best Licensed Marketing Communication Campaign

Gnashional Trust for The National Trust from DC Thomson

Sponsored by Brand Licensing Europe

The Honorary Achievement Award

David Aykroyd and Pauline Lonsdale

Sponsored by Smiffy's