2011 Winners

Best Retailer of Licensed Products

Best Pre-School Retailer of Licensed Products


Sponsored by Entertainment One

Best Kids Retailer of Licensed Products


Sponsored by 4Kids International

Best Brands Retailer of Licensed Products

John Lewis

Sponsored by Saban Brands

Best Direct Selling Retailer of Licensed Products


Sponsored by Zodiak Rights

Best Overall Retailer Of Licensed Products


Sponsored by Mattel

Best Licensed Products

Best Licensed Toy Or Games Range

Star Wars Talking Plush Range from Underground Toys

Sponsored by BBC Worldwide

Best Licensed Dress-Up and/or Party Range

Sesame Street Dress Up Costumes from Smiffys

Sponsored by Warner Bros Consumer Products

Best Licensed Children's Apparel Or Footwear Range

The Gruffalo SS11 Range for Sainsbury's TU from Brecrest Babywear

Sponsored by Nickelodeon Viacom

Best Licensed Adult Apparel Or Footwear Range

Where’s Wally? Underwear and Nightwear for Next from Somerbond

Sponsored by Sony Playstation and Target Entertainment

Best Licensed Written, Listening Or Learning Range

Peppa Pig Electronic Learning Range from Inspiration Works

Sponsored by DCD

Best Licensed Paper Products or Stationery Range

Star Wars Classic Poster and 3D Poster Range from GBeye

Sponsored by Spring Fair

Best Licensed Giftware Range

Hello Kitty Nerdy Range from Blueprint Collections

Sponsored by Me To You

Best Licensed Home Décor, Housewares or Bedding Range

Sophie Conran Buckets Of Fun from Burgon & Ball

Sponsored by Hallmark

Best Licensed Food or Drink Range

Nando's Food Gift Range from Kimm & Miller UK

Sponsored by Ink

The Innovation Award

Red or Dead Bicycle Collection from Raleigh

Sponsored by Watermelon

Best Licensed Brand Range – Soft and Hard Goods

Volkswagen T1 Camper Van Tent from The Monster Factory

Sponsored by Turner CN Enterprises

Licensed Property Category Winners

Best Pre-School Licensed Property

Fireman Sam

Sponsored by Character World

Best Schoolers/Tween or Teen Licensed Property

Ben 10

Sponsored by Blueprint Collections

Best Licensed Sports Property

London 2012 Olympic and Paralympic Games

Sponsored by Zap

Best Licensed Celebrity Property


Sponsored by Danilo

Best Licensed Brands Property


Sponsored by Redd Solicitors

The Classic Licensed Property Award

Star Wars

Sponsored by Rubies UK

Other Awards

Best Licensed Marketing Communication Campaign

Mr Happy Should've Gone To Specsavers from Chorion

Sponsored by Brand Licensing Europe

The Honorary Achievement Award

John Sinfield

Sponsored by Smiffy's