2010 Winners

Retail Award Category Winners

Best Pre-School Retailer of Licensed Products


Sponsored by HIT Entertainment

Best Direct Selling Retailer of Licensed Products


Sponsored by RDF Rights

Best Kids Retailer of Licensed Products


Sponsored by 4Kids International

Best Brands Retailer of Licensed Products

Marks and Spencer

Sponsored by Beanstalk

Best Overall Retailer Of Licensed Products

Marks and Spencer

Sponsored by Mattel

Licensed Product Category Winners

Best Licensed Toy Or Games Range

Wallace and Gromit Cracking Contraptions from Wow! Stuff

Sponsored by BBC Worldwide

Best Licensed Dress-Up and/or Party Range

Toy Story 3 Dress-up from The Christy Group

Sponsored by Warner Bros Consumer Products

Best Licensed Children's Apparel Or Footwear Range

Hungry Caterpillar Baby Range from Brecrest for TU Clothing at Sainsbury's

Sponsored by Nickelodeon Consumer Products

Best Licensed Adult Apparel Or Footwear Range

Wizard of Oz Ruby Slippers from Newmans for Harrods

Sponsored by Sony Playstation and Target Entertainment

Best Licensed Written, Listening Or Learning Range

Peppa Pig Electronic Learning Range from Inspiration Works U

Sponsored by DCD

Best Licensed Paper Products or Stationery Range

The Gruffalo Stationery Range from Blueprint Collections

Sponsored by HarperCollins

Best Licensed Giftware Range

Where's Wally? Gift Range from Half Moon Bay

Sponsored by ITV Studios Global Entertainment

Best Licensed Home Décor, Housewares or Bedding Range

Wallace & Gromit Housewares Range from Peter Black for Marks & Spencer

Sponsored by Spring Fair

Best Licensed Food or Drink Range

Hello Kitty Seasonal Gift Collection from Kinnerton Confectionery

Sponsored by Kidz Entertainment A/S

The Innovation Award

The Gruffalo Trunki from Magmatic

Sponsored by Turner CN Enterprises

Best Licensed Brand Range – Soft and Hard Goods

The Haynes Guide To Grooming Range from Grace Cole

Sponsored by Watermelon

Licensed Property Category Winners

Best Pre-School Licensed Property

Peppa Pig

Sponsored by Character World

Best Schoolers/Tween or Teen Licensed Property

Hello Kitty

Sponsored by Blueprint Collections

Best Licensed Sports Property

Chelsea FC

Sponsored by Zap

Best Licensed Celebrity Property

The Beatles

Sponsored by Danilo

Best Licensed Brands Property


Sponsored by Redd Solicitors

Other Awards

Best Licensed Marketing Communication Campaign

Wallace & Gromit Turbo-charged Kingsmill campaign from Aardman Rights

Sponsored by Brand Licensing Europe

The Honorary Achievement Award

Andrew Lane

Sponsored by Smiffy's