2008 Winners


Best Baby/Pre-School Retailer (aimed at 0-5 year olds) of Licensed Products


Sponsored by HIT Entertainment

Best Schoolers Retailer (aimed at 5-9 year olds) of Licensed Products


Sponsored by 4Kids International

Best Tweens and/or Teens Retailer (aimed at 9-16 year olds) of Licensed Products

New Look

Sponsored by Copyrights Group

Best Brands Retailer of Licensed Products


Sponsored by The Beanstalk Group

Best Direct Selling Retailer of Licensed Products


Sponsored by Granada Ventures

Best Overall Retailer Of Licensed Products


Sponsored by Mattel UK

Best Licensed Toy Or Games Range

In The Night Garden Toy Range from Hasbro

Sponsored by BBC Worldwide

Best Licensed Dress-Up and/or Party Range

Dr Who Dress-up from The Christy Group

Sponsored by Warner Bros Consumer Products

Best Licensed Children's Apparel Or Accessories Range

High School Musical, Woolworths Exclusive Range from Blues Clothing

Sponsored by Nickelodeon Viacom

Best Licensed Adult Apparel Or Accessories Range

Sesame Street T-Shirts from Famous Forever

Sponsored by Hallmark

Best Licensed Written, Listening Or Learning Range

Dora The Explorer, Reader's Digest Range from Simon & Schuster

Sponsored by Parthenon Entertainment

Best Licensed Paper Products or Stationery Range

High School Musical 2 Greeting Cards and Calendars from Danilo

Sponsored by Spring Fair/Summer Fair/Autumn Fair

Best Licensed Giftware Range

The Very Hungry Caterpillar Giftware from Portmeirion

Sponsored by TV-Loonland

Best Licensed Interactive Range

Planet Earth DVD Game from Imagination Games

Sponsored by AT New Media

Best Licensed Home Décor, Housewares or Bedding Range

Humphrey's Corner Bedroom Range from Mothercare

Sponsored by Jetix Consumer Products

Best Licensed Food or Drink Range

In The Night Garden Confectionery Range from Bon Bon Buddies

Sponsored by Kidz Entertainment/EEMC A/S

The Innovation Award

Queen Tooth Tunes from Grosvenor

Sponsored by Cartoon Network

Best Licensed Brand Product – Soft Goods

Jelly Belly Cosmetics from Baylis and Harding

Sponsored by Brand & Sport Licensing Source Book

Best Licensed Brand Product – Hard Goods

Jack Daniel's Barbecue Sauces from Baxters Food Group

Sponsored by Guinness

Best Baby/Pre-School Licensed Property (aimed at 0-5 year olds)

In The Night Garden

Sponsored by Character World

Best Schoolers/Tween or Teen Licensed Property

High School Musical

Sponsored by Character Options

Best Licensed Sports Property

Liverpool Football Club

Sponsored by Zap

Best Licensed Celebrity Property

Marco Pierre White

Sponsored by Danilo

Best Licensed Brands Property


Sponsored by Sponsored by Brand Licensing Europe

The Honorary Achievement Award

Won by:

Mike Redfern

Sponsored by Smiffy's