Best Licensed Retail Marketing Initiative

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Your Details

Enter The Best Licensed Retail Marketing Initiative 

This Award will be presented to the most creative and effective marketing campaign run in a UK retailer to support a range of licensed products or individual product.

Parameters: The campaign can cover any kind of marketing communication including TV advertising, poster campaign, on pack promotion, experiential or in-store initiative for any licensed product or range of products being sold through a UK retailer - either on-line of bricks and mortar.

Timing: The campaign must have appeared in the UK market during the period 1st April 2018 – 1st April 2019. It can have been part of a broader European campaign, but it is the execution on the UK market that will be judged.

The Winner: The final award will be presented to the owner of the licensed property, although there is not restriction of who can enter the campaign into the awards. 

How to enter: This award can only be entered on-line. Simply fill in this on-line form and upload up to four visuals including adverts /animation. 

Closing Date for entry June 14th 2019

Judging Criteria: Entries will be viewed on-line by a expert panel who are taken from a cross section of the Licensing, Promotions and Advertising industries. Each campaign will be scored on the following criteria:

Scope and Ambition (20%) 
Creative concept (20%) 
Quality of the in-store execution (30%) 
Effectiveness of the campaign (30%) 

Once a 'Top Ten' has been established these will go into a final judging session where the panel will sit and discuss the various qualities of the campaign and select a winner. Any judge with a vested interest in any campaign will be excluded from the discussions and any scoring or voting for that campaign during the process and the total average marks adjusted accordingly.

Campaign Details

IPM - Legal Services
Clients internal legal team
Other legal team or body - please specify below

Campaign Visuals

You may upload up to 4 visuals including animation / advertising - you may also include links to websites in the above narrative to illustrate the points you make (max file size is 4mb. For bigger files than this please contact ).