Best Licensed Marketing Communication Campaign

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Enter The Best Licensed Marketing Communication Campaign

This Award will be presented to the most creative and effective use of a licence in the marketing of another brand or service.


Parameters: The campaign can cover any kind of marketing communication including TV advertising, poster campaign, on pack promotion or sponsorship for any product or service related to a brand other than the licensed property itself. It can cover the promotion of a charity.


Timing: The campaign must have appeared in the UK market during the period 1st April 2016 – 1st April 2017. It can have been part of a broader European campaign, but it is the execution on the UK market that will be judged.


The Winner: The final award will be presented to the owner of the licensed property, although there is not restriction of who can enter the campaign into the awards.


How to enter: This award can only be entered on-line. Simply fill in this on-line form and upload up to four visuals including adverts /animation.


Closing Date for entry June 30th 2017


Judging Criteria: Entries will be viewed on-line by a expert panel who are taken from a cross section of the Licensing, Promotions and Advertising industries. Each campaign will be scored on the following criteria:


Creative use of the licence (30%)
Effectiveness of the campaign (30%)
Quality of the execution (30%)
Management of the partnership (10%)


Once a 'Top Ten' has been established these will go into a final judging session where the panel will sit and discuss the various qualities of the campaign and select a winner. Any judge with a vested interest in any campaign will be excluded from the discussions and any scoring or voting for that campaign during the process and the total average marks adjusted accordingly.



Campaign Details

ASA
IPM - Legal Services
Clients internal legal team
Other legal team or body - please specify below

Campaign Visuals