Best Licensed Marketing Communication Campaign

Fill in the form and click submit at the bottom of the page

Your Details

Title of the Marketing Campaign

Name of the Licence

Name of the brand being promoted/advertised

Campaign Timing

Name of the person entering and their company

Your Name

Telephone Number

Mobile Number

Web Address

Address:

Enter The Best Licensed Marketing Communication Campaign

This Award will be presented to the most creative and effective use of a licence in the marketing of another brand or service.

Parameters: The campaign can cover any kind of marketing communication including TV advertising, poster campaign, on pack promotion or sponsorship for any product or service related to a brand other than the licensed property itself. It can cover the promotion of a charity.

Timing: The campaign must have appeared in the UK market during the period April 2011 – 1^st April 2012. It can have been part of a broader European campaign , but it is the execution on the UK market that will be judged.

The Winner: The final award will be presented to the owner of the licensed property, although there is not restriction of who can enter the campaign into the awards.

How to enter: This award can only be entered on-line. Simply fill in this on-line form and upload up to four visuals including adverts /animation.

Closing Date for entry 21^st May 2012

Judging Criteria: Entries will be viewed on-line by a expert panel who are taken from a cross section of the Licensing, Promotions and Advertising industries. Each campaign will be scored on the following criteria:

Creative use of the licence ( 30%)
Effectiveness of the campaign (30%)
Quality of the execution (30%)
Management of the partnership (10%)

Once a 'Top Ten' has been established these will go into a final judging session where the panel will sit and discuss the various qualities of the campaign and select a winner. Any judge with a vested interest in any campaign will be excluded from the discussions and any scoring or voting for that campaign during the process and the total average marks adjusted accordingly.

Campaign Details

Market background – what were the market conditions and the time of the campaign (200 words):

Why was a licence and particularly this licence chosen for the campaign (200 words):

What were the campaign objectives and give details of any known results (100 words) :

Describe the creative idea behind the concept (200 words) :

Describe the scope of the campaign ( TV ad, posters, type of promotional mechanic) (200 words) :

Summarise the end result – what did the final execution look like (200 words):

Demonstrate how the partners worked well together to deliver the campaign (100 words):

Finally summarise why you believe this campaign deserves to win this award (200 words):

Campaign Visuals

You may upload up to 4 visuals including animation / advertising - you may also include links to websites in the above narrative to illustrate the points you make (max file size is 4mb. For bigger files than this please contact andrew.rowan@bionic-comms.co.uk).